The history of the Thaler company

The traditional Thaler company was founded over 300 years ago and has belonged to the Schwienbacher-Kaspareth family since 1945. At that time Hans Schwienbacher had founded the business under the Bozner Lauben with four employees. The company's dynamic development is based on a willingness to take risks, future-oriented action, professionalism and innovation. With the consistent implementation of this business policy, the owner Hans Schwienbacher, together with his daughters Heidi and Veronika, constantly set new standards in health and beauty.


The forward-looking concepts of the Schwienbacher-Kaspareth family, which have been in use for 60 years now, have proven their worth. More than 300 years after its foundation, the family empire operates wholesale and a total of 8 perfumeries: Thaler - the main business among the Bozner Acardes, into which the modern café restaurant Thaler arôme and an elegant bar have been integrated Marka, a drugstore with 14 stores and Thaler Vital - a health food store. On a sales area of 100 to 400 square meters, the wide range of products meets the requirements of every customer.

The online shop is one of several modern tools with which Thaler offers its customers the complete spectrum of digital options for shopping in a wide variety of shops. Find - select sparkling wines in the Bollicine Onlineshop / - Mr Muscle Classic stainless steel cleaner cleaner in the Stahl-fix Exklusiv Shop / Marka, all you need for your beauty and home - the best Thalershop fragrance & beauty deals here.

Today, Thaler is not only a modern company with tradition, but inseparably linked with the city of Bolzano and South Tyrol. The family business, which has shaped the face of downtown Bolzano since 1763, has become the epitome of beauty for people from South Tyrol and far beyond. And it is considered one of the largest and most beautiful specialist shops in Europe.