Parle Moi de Parfum is a family story: Benjamin Almairac has been immersed in his father's perfume stories since childhood and imagined a project: in the heart of Paris, a place where everyone can discover the most beautiful perfume creations Michel Almairac has ever dreamed of.
With the help of Elisabeth, his mother, and Romain, his brother, they built this place together where fans can see how a perfume is developed. Where they can discover the combination of magic and technology, of confused lightness and frightening complexity that Michel evokes when he talks about his craft.

The brand statement is: talk about perfume and nothing else!