The story of Memo Paris began in 2005, when Clara and John Molloy met on a chairlift.
Not long afterwards and now married, they launched Memo in 2007: a niche perfume line.

The brand's collection of creations, Les Échappées, is a collection of scents, composed by perfumer Aliénor Massenet, with the symbolic aim of creating a personal travelogue around the world: magical and exceptional places, from Asia to Africa and America, from Lake Inle to Lalibela and Sundance, inspire a map that is no longer just geographical but also becomes olfactory.