The POP PowderGel Eye Shadow from Shiseido is just as suitable for natural daytime looks as it is for intensive eye make-up for the evening - not least thanks to the buildable light to high coverage. The feather-light texture - a hybrid of powder and gel, enriched with film-forming gel polymers - applies and blends effortlessly and evenly, dipping the lids in brilliant, shimmering colour with waterproof hold. The different shades, all inspired by the colour diversity of Japanese culture, are named after emotions or actions expressed through onomatopoeia in Japanese. The eyeshadow also scores with moisturising properties and top wearing comfort, which also protects against harmful environmental influences thanks to the wakame algae it contains - a Japanese seaweed rich in antioxidants.