Jo MaloneLondon is a big name in the world of fragrances, the brand is British at heart. Timelessness and elegance, charm, style and plenty of understatement. Jo Malone has succeeded in bringing the traditional craft of perfume creation into perfect harmony with modern English lifestyle. Like hardly any other brand, Jo Malone creates fragrances of aparent simplicity, with charming and refined ¨surprise elements in the fragrance compositions.

Jo Malone London is  "Sophisticated", in a cultivated, unprätentiöse way and its elegance, probably the right word to describe the fragrances of Jo Malone London.
The fragrances, candles and skincare products are lovingly packaged in elegant, cream-coloured, black-rimmed boxes, hand-trimmed with black ribbon, and enjoy cult status!