Acqua delle Langhe's philosophy is to use high quality raw materials, processed using traditional methods that require slowness, patience, care and absolute and continuous attention. In La Morra, a small village of Langhe, the fragrance and product image are studied, while all the processing steps take place in the laboratory on the outskirts of Milan, where sensitive and passionate hands try to create each fragrance in a perfect balance between transience and perseverance.

Nothing is left to chance, each essence always awakens and evokes a flow of suggestions in unexpected and different ways. Alberto Avetta has always had a passion for perfume. With determination, enthusiasm and audacity, he founded the company in 2012, registered the brand and created the first three perfumes - Cannubi, Arborina, Villero - which became eight in less than two years.

"Acqua delle Langhe" was born from a great passion for perfumes and a strong attachment to the place where every fragrance was designed and created, the Langhe. "Acqua" is a challenge to the simplicity of the word itself, the intention of which is to highlight these eight fragrances that have as their background an area known for many others.