The cosmetics barnd was founded by Terry de Gunzburg. Her own line, however, focuses less on fashion trends and more on emphasizing the natural look and caring for the skin. Thus the products are always conceived as "care with colour". Significant for BY TERRY products is the rose, which not only gives makeup and skin care their scent, but also gives the extracts additional protection. Terry is also known for its exquisite luxury fragrances, which are sold under its full name - Terry de Gunzburg.